Zetland Hotel is a classic pub with a modern twist located in the heart of the new Green Square development precinct. The brief was to create a series of posters advertising their $12 lunch specials from Monday to Thursday.

The deliverables included A1 posters and digital images for what's on page on their website. I had to resort to using stock photos on this project since the client could not provide the food images neither did they have the budget to hire a photographer. The posters combined a traditional look and feel with the use of bold and modern font and close up photos of the meals to create captivating contrast that would grab the audience's attention.