Running Bare is an iconic Australian activewear brand founded in 1983, that specialises in premium workout clothing for women.
During my time at Running Bare, I'm responsible for conceptualising and executing creative visual content that enhances our brand identity and supports both digital and print marketing initiatives.
My main tasks include developing product packaging & in-store signage, running promotional campaigns for buses and digital platforms, as well as various other print collateral. I also redesigned our website and adapted artworks for multiple formats and platforms, optimising assets for web and mobile while preserving visual impact and clarity. Additionally, I produce basic animations and interactive content for digital campaigns and social media.