The Junk Monsters is family run business based in Sydney that offers a comprehensive range of junk collection, recycling and removal services. I took on this branding project while I was working as a freelancer in 2011.

The brief was to create a brand identity that presented the company with a modern and friendly feel. I chose the contemporary colour of purple to make the brand stand out from its competitors. A fun looking monster peeking out of the trash can was incorporated into the logo to develop a friendly and approachable tone of voice.