I worked on these marketing campaigns directly with over 25 Red Bull Musketeers in the On-Premise Team from all states in a fast-paced environment to provide them with the marketing tools they required. The aim was to increase Red Bull's brand awareness, visibility and promote mixed consumption of Red Bull & alcohol in bars, restaurants, clubs, hospitality venues, and events across Australia.

The marketing tools consisted of both printed collaterals and digital images for TV screen installed in the venues.