The Ink & Toner was a brand identity project I have developed for an office supply store in Padstow. They're planning to launch an online store selling ink and toner cartridges for most printer makes and models.

While brainstorming on the concept and identity development, I decided to go with the CMYK colours to represent the brand because although typical, it makes complete sense and will paint a clear idea of what the business is about and its relationship with printing. The drips were incorporated to further enhance this message.